Race Day and Other Thoughts

daytona500_2014It’s here… The 2014 Nascar season. Speedweeks have been going on and there’s been racing on Daytona International Speedway since the end of January, but this is different. It’s always different. Today matters. Points matters. The engines firing matters. Pit stops matter. Where you  end up when the checkered flag waves matters.

I’m a fan and if you know me at all, this is no surprise. I don’t like my driver’s teammates and I don’t like a lot of other drivers out on the track either. What I do like is good hard racing. Single file and falling in line don’t do it for me. I want to see squirrly cars and bumping and banging and rubbin’ is racin’ excitement. Yes it’s 43 cars going left around a track, but what people who don’t watch, who don’t pay attention miss, is the strategy, the radio communications, the teamwork or lack of. If you understand that’s what the race really is, then it’s more than just 43 cars turning left in turns 1, 2, 3, and 4.

Writing a book and pushing the Publish button is about strategy, communication, understanding of the market, teammwork or lack of, understanding of your own strengths, where the high line is and when it’s time to pull out and try another line… I sought some help the other night on this very thing and while I don’t like some of the changes I need to make, in the end, I’ll find myself and what I’m good at. I could do it the publisher way that I was taught for several years and see only mediocre results… Or, I could allow myself to be pushed and shoved and kicked out of my comfort zone and try things a new way. Being that I’m self-publishing more, I’m going to have to let go of what I was taught. This is scary shit, y’all.

Yesterday was my birthday. I’m 43. I’m no closer now to be where I want to be as an author than I was last year at this time when I turned 42. It’s time to shake things up. The books will be the same. Hot, naughty, sexy as sin men. Feisty, strong, curvaceous women. But the branding will be stronger, tighter. We’re going to have fun, even though there will bumps from behind, slams into the walls, maybe even a few tumbles through the air and landing on our heads as we try to figure out this new world. I was comfortable dipping my toe in, but I wasn’t making it anywhere near the new finish line. I wasn’t fighting for it or taking that bow at the end.

It’s time to change and change freaks me out.

I’m re-writing blurbs, changing keywords, looking differently at categories, and re-covering some books to match this new world to look sharper and hotter. We’ll be experimenting a lot, too.

Let’s go get that checkered flag!

~lissa

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