So, I had a new release…
That’s it to the left.
And here’s where you can buy it…Amazon Everywhere Else
And… I suck at marketing.
But I love the book. And the two people I’ve heard from who bought and read it said they loved it, too. Everywhere else there’s been crickets. That’s cool, though.
I watch a lot of Gary Vee and one of the things he said recently was… Okay, well, he said a lot of things recently that I’ve taken to heart. I need these little nuggets to remind me where my focus needs to be rather than where it would normally be which is not constructive or creative.
Some of what he’s said that stuck with me…
Insecurity fucks you up. Yep. 1000%. It has fucked me more times than i care to admit and it didn’t even use lube. It’s been painful as hell my whole life.
Fall in love with what you want to say. And also, Fall in love with No. These are two things that tie into insecurity for me. No is a personal rejection even though it’s not in most cases. And loving what I want to say… I can do that so long as I don’t look at what others are doing or saying and I keep my eyes on my own page. It’s harder to do than you think.
Focus more on what you’re saying, more than judging what you’re creating. Well, fuuuuuuuck. But it’s such a true statement. I will judge and judge and judge what I’m working on and ultimately decide it’s not good enough, it’s not as good as this author or that author or those authors over there. Again, if I just keep my eyes on my own work, and get lose in it, I won’t have time to judge myself or compare myself with what someone else is doing.
It all comes down to insecurities. Not being confident. Being scared. Being uncertain. Caring more about what others think or say than what I’m doing, than what I’m trying to say.
And if you’re wondering what this has to do with marketing, well, it has a lot and practically everything to do with marketing. If I don’t market, then more people can’t read what I write, and more people can’t hate it (in my head everyone always hates what I write, whether I love it or not). But is that fair? To me? To readers? Nope. It’s not. It’s not fair at all. So, I need to change it.
In this, I do watch what others are doing. How they’re marketing their books, how they’re getting the word out and I’m just… Paralyzed with fear that I’ll do it wrong, that I won’t deliver, that I will be laughed at, that… You name it, I’ve thought about it happening… Except, success.
All of this, ladies and gentlemen, is insecurity at it’s finest. Fear at it’s finest.
Gary would say, so what if people laugh at your efforts, at least you’re doing something and not just waiting for everyone to happen upon your book.
But what does that mean? What kind of marketing should I do? Ads? Blogs? Blog tours? Bookstagrammers? Email list? Paid promo through marketing sites? Facebook group? Or should I just go on video? Should I just post pics of my book cover? Should I fill up my feed with nothing but my book? I don’t know. Should I do a little of it all? Or do I wait until I have X number of dollars to put into it?
I was writing in my journal today about this, that I’d like a step-by-step guide of do this, then this, then this, and then this. I’d like a blueprint, or one of those diagrams… Did you write a book? Yes or no. And if yes, then do this. And if no, go write one. You know the one’s I’m talking about?
Unless I do something, I won’t know what might work or what might not. Unless I do something, anything, no one will have the chance to know if they like or hate what I write.
I don’t have a lot of author friends. I can’t just turn to a group of writers and ask for help, for shout-outs. Once upon a time, yes. Now, no. It’s up to me to figure it out and fear and insecurity jack me up every damn time. Analysis paralysis. What if…
I suck at marketing. I suck at knowing what I should or shouldn’t do. I don’t suck at writing. I’m pretty fucking good at that, but in this game, that’s not enough.
So, I better figure it out, huh?